During this timeframe, everything that a child experiences will shape her mental foundation for learning as the brain will grow to reach 80 percent of adult size. Research shows that the first three years are the most influential in predicting future outcomes. "This new partnership with WLOK allows us the opportunity to engage in more direct community outreach to parents, and build strategic alliances with providers who also understand the significant impact that quality early care has on one's life." "We believe that in order to truly advance education and economic conditions in Shelby County, greater emphasis must be placed on early childhood development," said Katy Spurlock, TUCI's director of Education and Dissemination. The materials are to help WLOK and TUCI build upon their respective efforts to help children develop the foundational tools needed to succeed in school and later in life.Įach provider will then share the materials received with parents and or caregivers of the children being served in their facility. The shared commitment from both partners is to ensure that more parents have access to information and resources that will help to position their child for academic and career success.Įach month, WLOK will select a different pre-k, head-start, or early childcare provider located in Memphis and Shelby County to visit and gift with materials produced by The Urban Child Institute (TUCI). The Urban Child Institute recently formed a new partnership with WLOK to increase awareness for best practices to promote optimal brain development in young children from birth to age three. One of the leading child advocacy organizations in Shelby County and one of the oldest locally-owned radio stations in the Mid-South are joining forces to take their messages to the streets, literally. We believe that in order to truly advance education and economic conditions in Shelby County, greater emphasis must be placed on early childhood
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